Members Workshops

Direct Bookings Workshop - Adrian Caruso

This workshop was for anyone who sells their product online; accommodation, activity, hospitality and transport operators. 

Write a Direct Booking Strategy including: 

  • Analyse - how and where your bookings are coming from both on and offline and the tools you can use to determine this 

  • Strategy – who is selling your product online and for how much? How to shift this to acquire more direct bookings

  • Acquire – what are you top 5 persona identities and how to go after them

  • Convert – what does your website look like and how to increase your conversion rate

  • Retain – how to retain your customers 

 Download workshop notes: How to Get More Direct Bookings in 2020

Can you please complete a short survey for us about the workshop. We value your feedback and it gives you a chance to tell us what other workshops you would like us to run.

If you would like to share the webinar with others in your organisation then the recorded version can be seen here.